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Author Topic: greater change in popular literature.  (Read 6 times)


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greater change in popular literature.
« on: September 15, 2021, 10:07:11 AM »
The latter half of the 20th century witnessed an even greater change in popular literature. Writing is a static medium: that is to say, a book is read by one person at a time; it permits recollection and anticipation; the reader can go back to check a point or move ahead to find out how the story ends. In radio, television, and the cinema the medium is fluent; the audience is a collectivity and is at the mercy of time. It cannot pause to reflect or to understand more fully without missing another part of the action, nor can it go back or forward. Marshall McLuhan in his book Understanding Media (1964) became famous for erecting a whole structure of aesthetic, sociological, and philosophical theory upon this fact.

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